Our Story

Veloura is a modern fashion jewellery label for women who treat what they wear as an expression of mood, not an occasion.

What we make

Every Veloura piece is finished in 18k gold plating and designed around one idea: jewellery should be light enough to forget you are wearing it, and considered enough that someone always notices. Fine chains that sit flat. Hoops with real weight. Bangles that stack without fighting each other.

We keep the collection deliberately small. A piece only joins it if it earns a place in the rotation, not just the photograph.

How we design

We start with how something will actually be worn. A necklace has to clear a shirt collar. A bangle has to slide past the hand without a struggle. An earring has to be light enough for a full day. Those constraints shape the design before the styling does.

What we promise

• 18k gold plated finish on every piece
• Free shipping on orders above ₹999
• 7 day returns from delivery on unworn pieces
• Encrypted, secure checkout

Questions before you buy? Talk to us. We would rather help you pick the right piece than process a return.